It’s 2025 and TikTok is still the number one platform for short-form video content. Hashtags are the greatest way to increase reach with TikTok and the careful use of hashtags can help you accomplish this. There are many creators out there who do not understand the depth and impact hashtags can have for discoverability. If you want to get on the For You Page (FYP) and grow your reach, your hashtags matter.
Why Hashtags Matter on TikTok
Hashtags are a lot more than just a piece of identifier text, there are providing a map for the TikTok algorithm. Each time you post, the hashtags tell TikTok what the purpose of your video is and how they should find the right audience.
The right hashtags can:
Improve your odds of getting into trending feeds.
Help TikTok categorize your content for your audience.
Improve engagement by delivering your content to users searching for that type of content.
Different Types of TikTok Hashtags
The right combination of hashtags are the important part. There are four different categories of hashtags you want to think about when hashing your content:
1. Trending Hashtags
These are hashtags that are hot at the moment and everyone is using them. These can provide a temporary burst of visibility and present a spike in engagement, especially if your content relates to the current trend.
Example: #TikTokMadeMeBuyIt, #GlowUp2025
2. Niche Specific Hashtags
These hashtags are directed to your exact audience. They might not have millions of views but they are connecting you with people who care.
Examples: #FitnessTips, #BookTok, #DigitalArt
3. Branded Hashtags
If you’re building your personal brand, or running a business, branded hashtags ensure you provide a personalized experience.
Examples: #YourNameChallenge or #ShopWithYourBrand
4. General Popular Hashtags
Tags like #FYP, #ForYou or #Viral are still widely used. While not guaranteed, they somewhat indicate to the algorithm that you want to appear in larger feeds.
Best Practices for TikTok Hashtags
Mix and Match: Find 3–5 hashtags while mixing trending hashtags, niche hashtags and broad hashtags.
Stay Kanban: Don't ever use unrelated hashtags just because they're trending, without that context your video won't make sense or help the algorithm.
Research Before You Post: Head to TikTok's Discover page, and your niche community and find out what's trending and what's hot.
Create Your Own Hashtag Challenge: Ask your followers to create content using your hashtag. This has been one of the easiest, fastest ways to promote virality.
Things to Watch Out For:
Jamming 20 hashtages into your caption (it is spammy).
Using other hashtags just for views.
Using the same hashtags on every post, without adjusting them regularly to be relevant with trends.
Conclusion
You can create a huge difference in the success of a video based on how you use hashtags. In 2025, it is about combining trending tags with more niche type specific hashtags that correlate to your content type and audience. Consistently creating rich content and tagging it accurately every time you post will be remembered by TikTok's algorithm, and rewarded with more reach.
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